Operators, Allocators,
and Builders.
How We Lead
Operators, Allocators, and Builders
Operate
A 24/7 execution team made up of crypto operators who have shipped Top-80 protocols, run launches, and managed treasuries through every market cycle since 2017.
Build
In-house engineering, product, and design partner with founders inside a 12-week sprint — tokenomics, smart contracts, custody architecture, and product all built in parallel rather than in sequence.
Distribute
A 100k+ ecosystem network of validators, KOLs, exchanges and treasuries that activates on launch day. Every product the foundry ships inherits the same distribution flywheel.
Engage
Three Ways to Engage with the Foundry
Build
Bring a Web2 business or a Web3 thesis into the foundry's 12-week sprint — engineering, narrative, distribution, and treasury all wired in from day one.
Allocate
Allocate alongside Hur & Sung Company into the curated portfolio of token-native projects shipping out of the foundry. Each launch is engineered for distribution from day one.
Distribute
Tap the foundry's 100k+ ecosystem of validators, KOLs and exchanges to amplify your own launch — distribution-as-a-service, on demand.
Latest Thinking
Insights
Hur & Sung Company Ships Its Fourth Token-Native Product in 2026
Bullshot, B.Duck Digital, and Happi lead the foundry's 2026 launch slate — three products built in parallel through one 12-week sprint.
Hur & Sung Company Crosses 100K Ecosystem Members Ahead of 2026 Launch Calendar
The Maternal & Infant Health Award is a $10 million grant competition to help improve maternal and infant health outcomes across the globe.
Five Operators Joining the Foundry's Advisory Council
A new advisory council brings together five seasoned operators from the long-only, market-maker, and protocol-engineering worlds.
Inside the 12-Week Sprint: A Look at the Foundry's Build Cycle
Engineering, narrative, distribution, treasury, legal — every workstream runs in parallel inside the same room. Here is how it works in practice.